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Our Story

At Be Uncommon we believe everyone has the potential to achieve extraordinary things. But sometimes, untapped potential feels locked away, and reaching your goals requires more than just willpower.  That's where Be Uncommon comes in.  We are a high-performance coaching organisation dedicated to empowering individuals, teams and business to unlock their potential and thrive. Our mission is to help you be the best version of you. 

Where Be Uncommon excels is to go beyond traditional coaching and focus on vertical growth leading to life-long transformation.  We believe true success comes from aligning your actions with what truly matters to you. We will help unlock your full potential and capability, perform optimally, cultivate excellence, and develop a growth mindset.


Our values are family, respect, authenticity, courage, and humility. Our principles are lifelong learner, curiosity over judgement, remove doubt through action, find comfort in discomfort, and service to others. Together our values and principles shape who we are, what we stand for, and how we will work with you.

Pete & Meha Ruapane.jpg

High Performance Coach

Peter is an inspirational leader who believes optimal performance and life-long transformation come from a holistic approach integrating the body (physical), mind (mental and emotional), and soul (connection) pillars.

Being Māori shapes who he is, how he leads, and his personal values of family, respect, authenticity, courage, and humility.  When all things are in balance, we thrive. 

His leadership and coaching experience spans governance, high performance sports, education and the military.  Unbeatable Mind certified and a lifelong-student, he leads from the front.   


As the founding Director of Be Uncommon he says "there are no bells and whistles to life-long transformation, you must be willing to do the hard work, to find comfort in discomfort.  Be Uncommon is for individuals and organisations wanting to do extraordinarily uncommon things".


When he’s not helping others perform optimally you will find Peter spending time outdoors with family, endurance racing, or on his lifestyle block in Pirongia New Zealand. 


What are some of Peters favourite mantras for optimal performance?

  • Remove doubt through action

  • Crawl, walk, run

  • Slow is smooth, smooth is fast

  • Embrace the suck

  • ​Keep the form, raise the storm

Our brand
Twin Mangōpare

  • The twin Maori Mangōpare symbols represent strength, leadership, agility, tenacity, unrelenting determination, courage, and wealth

  • They are equally balanced, each component as vital as the other. Their partnership embodies a connection to people

  • The circular nature of this icon carries the concept of yin and yang, with opposite sides interconnected and independent parts of a whole

  • The brush stroke on the logo gives it a tactile, personal feel - reminiscent of Japanese calligraphy and painting

  • The three koru which protrude into the circle represent body, mind, and soul

Be Uncommon Brand
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